Helping small businesses
put
AI and automation to work.
Saimplify helps small businesses cut through the noise, identify where AI and automation can make a real difference, and make sure the changes actually stick.
The opportunity is there. The bandwidth isn't.
Most small businesses already have tools that could be working harder for them. Spreadsheets and dashboards that could be automated, workflows that could be streamlined, and AI that could be doing the heavy lifting on tasks that eat up hours every week.
The problem isn't access to technology. It's having the time, the expertise, and the right plan to make it work; and once something is implemented, getting a team to actually change how they work is a challenge in its own right.
Time
Planning and implementing AI and automation projects takes time and resources that most small businesses simply don't have.
Expertise
Knowing how to get more from the tools already in place, and when something new is genuinely worth adding, requires specialist knowledge.
Adoption
Getting a team to change how they work is where many improvement efforts stall.
Saimplify services
Three service areas, each designed to help small businesses save time, work more efficiently, and drive better business results.
AI & Automation Consulting
Identifying where AI and automation can make a meaningful difference to how your business operates. This starts with understanding how your team currently works, where the friction is, and where the biggest opportunities are. The output is a clear picture of what's possible and a practical plan for getting there.
Learn moreWorkflow Design
& Implementation
Turning the plan into reality. Mapping current state processes, designing better ones, and implementing the changes across your tools and platforms. This includes the people side of the change: making sure your team understands the changes being made and has the confidence to adopt them.
Learn moreWebsite Services
Custom-coded website design and build — not a drag-and-drop platform — giving you a faster, more flexible foundation that's straightforward to update as your business evolves. Also available: ongoing performance reporting that turns your analytics data into plain-language insights and clear actions.
Learn moreA practical approach, grounded in real experience.
Saimplify is a Brisbane-based AI and automation consulting business founded by Ed Betts. Ed spent more than 20 years at IBM designing and deploying programmes that helped cross-functional teams across Asia Pacific and globally adopt new tools, systems, and ways of working.
That experience in driving organisational change and capability uplift informs how Saimplify works: practical recommendations grounded in how organisations actually operate, with a focus on reducing complexity and improving consistency through better-designed systems and processes.
What sets Saimplify apart is Ed's combination of technology and change expertise. Implementing a new tool or workflow is one part of the challenge. Getting a team to trust it, adopt it, and actually change how they work is the other, and it's the part that's most often overlooked. Having spent a career at IBM focused on both sides of that equation, Ed brings the same rigour to the people side as to the technology side.
Over the past 12 months Ed has invested more than 1,500 hours working directly with AI and automation technologies, not studying them from a distance, but building with them. That has included developing fully functioning SaaS applications, websites, reporting systems, and integrations across numerous tools and platforms. It is that combination of strategic experience and hands-on capability that Saimplify clients benefit from.
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Ed Betts
Founder, Saimplify
Experience that translates into real outcomes.
That experience comes to life in the work Saimplify does with clients.
““Ed came in to help me streamline the technology behind my online community, and what followed was a transformation of my business operations. He mapped out my workflows, streamlined platform integrations, rebuilt my member onboarding journey from scratch, and set up automations that freed up hours of my time every week. What struck me most was how quickly he got across tools and platforms he hadn't worked with before, and how he made sure I understood and was comfortable with every change along the way. The impact on my business has been significant and lasting.”
What started with a client problem.
Working with a client late last year, I saw firsthand how much time professionals lose trying to produce consistent, high-quality content without a structured process. And given my experience in content marketing at IBM, I could see clearly what a better solution would look like. So I built it, using AI coding agents to assist. The result is Content Writer Pro™ and Social Writer Pro™, two fully functioning AI-powered writing applications designed for professionals and teams who need a faster, more structured approach to content creation.
Content Writer Pro™
A structured writing system for long-form and business content. Blog posts, thought leadership pieces, case studies, newsletters, reports, and client communications. Brand voice is defined once and applied consistently across every piece of content, regardless of who creates it.
Learn moreSocial Writer Pro™
A writing system that adapts content into platform-specific social media posts across LinkedIn, Instagram, Facebook, X, TikTok, and YouTube. Maintain a consistent voice across every platform without manually rewriting content for each one.
Learn more
Ready to explore what's possible?
Whether you're looking to get more from the tools and technology you already have, streamline how your team works, or simply understand where AI and automation could make a difference in your business, the best place to start is a conversation.